The fourth industrial revolution, centered around digital technology, has had a profound impact on industries and companies — disrupting and enabling them at the same time. Consider what the music industry offered back in the early 2000s: concerts helping companies sell bundled music through CDs versus what the industry offers…

We’re about four decades into the personal computer era, two into the age of the web and one into the time of smartphones. The next decade will bring in 100x more computing power at our disposal. Companies have begun following the path to “constructive destruction” in this digital era. …

Multiple businesses are seeing data and digital as one of their core strategic pillars Businesses have always worked on intuition. The decision of what will work was traditionally taken by professionals who could constantly narrow down the possibilities of failures either by failing or by learning. This approach worked for…

The key is not to build quickly and fail but to prioritize data before intuition and then execute quickly As an early stage startup, the product that you build should be inline with what your target customers require. You need to have a clear understanding of what the market desires…

While you assemble the required tactics to escalate; customer type, management style and fast-response teams will substantially differ from your current stance; which are quintessential for you to uphold. A few days ago, me and a friend of mine — Mrs. Sharma, who is also a founder of a startup…

In the initial phase of a startup, before any sales could happen, the company must prove that a market could exist Every traveler starting a journey must decide what road to take. The road well traveled seems like the obvious choice. The same is true in the search for startup…